Experts say – “information is power”. But how can you get the right information? You can use the desk research methodology.
What Is Desk Research?
Desk research is also known as secondary research. Know that there are two types of research activity – primary research and secondary research. Primary research is the type of research where you go out and discover the required things while secondary research is the type of research where you can review what other people have done.
Desk research is not about collecting new data but about carrying out the research to find a broad understanding of the field. With the existing market research data, you can analyze and validate the outcomes and conclusions. It is a cost-effective type of data collection services where you can obtain relevant data from a broad range of channels.
Why Should You Prefer Desk Research Methodology?
From start-up companies to well-established corporates, using the desk research methodology will offer vital insights into trends, market size and competitors. Whatever may be your business type, the desk research will help you make data-driven business decisions that will help you become an ultimate competitor and identify clear growth opportunities.
Before carrying out the field research, you can use this data collection services to know what people have done in the past that relates to the product’s or service’s domain. But know that it's unlikely to find the research carried out exactly the same as you are planning. Someone would have conducted the research which is related to your plan. This will be the quickest and easiest way to carry out research in a particular domain.
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For The Following Main Three Reasons You Can Carry Out The Desk Research:
1 If you don’t know what has happened before, you won't be able to discover something new. Hence, the desk research will help you know what was the trend before.
2 Sometimes, you may not be comfortable carrying out primary research. At these times, desk research is the best choice.
3 Are you running out of time? Then you may use this desk research since it requires only less time when compared to the primary research.
If you don’t have time to carry out the research, then you can hire data collection services. The professionals in the company will handle the research on your behalf. There is a common misconception about the research. But, when you hire the best company then you can handle it easily. They will be focused and help you find the relevant findings.
Commonly the professionals will make use of the data available on the internet, government and non-government agencies, public libraries, educational institutions, sources of business information and so on. The professionals will request the relevant data for the study. This study will help you find potential customers and know how to promote the services and products using the findings from these resources. Thus, use the desk research methodology if you wish to collect relevant data from the existing sources.
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