What Is Desk Research?
Desk research is a type of market research which is based on the materials which are already published in reports or any other similar documents that are available on websites, public libraries, data obtained from surveys which are already completed and many more. The Desk Research Methodology involves the use of the existing data. These data will be collected and summarized so that theycan be effectively used for the investigation.
This desk research is a type of secondary research type which is more cost-effective than primary research since they use the existing data. But handling a huge amount of data on your own will be a tough task. For this reason, you can use the data collection services offered by the companies. They will help you get the required data which will be helpful in the business transformation or development.
Data Collection Services – Let's Know From Where The Data Are Collected:
1.Internet – As mentioned earlier, the most popular choice to collect the necessary data for the Desk Research Methodology is the internet. The information available on the internet can be easily downloaded with a single click. This data is practically free of cost. You don’t need to pay any money to get it. On some websites, the data are available only for a specific price. In that case, you can either negotiate with the company to get the data or pay the specified amount to get the data.
2.Government and non-government agencies – Data for secondary research purposes can also be collected from some government as well as non-government agencies. There will be always valuable as well as relevant data that is important for the company so that the experts in the company can make the right decisions.
3.Public libraries – Public libraries are also another good source from where you can get the data by carrying out desk research. The libraries will have important research that has been done before. The libraries will usually store the documents so that the required information can be extracted whenever required. You can get market statistics, newsletters and a large collection of business directories.
4.Educational institutions – The importance of collecting data from the educational institution is often overlooked. Know about the more number of researches is done in colleges and universities than in any other business sector. Hence you can use the data collected from the educational institutions for your primary research. However, you should visit educational institutions to request the collection of data.
5.Other sources – Newspapers, television, radio, magazines and many more are used for the Desk Research Methodology. These sources have first-hand information which a business can use. Here too, the company should request the collection of data.
If you are running a business and wish to make the right decision then all you need is to use the right data collection servicesfor business development. The experts in the company will carry out the research and help you get important insights from the research.
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